iSirona

iSirona was formed to reinvent the medical device space by creating a technology called medical device integration that allowed data to be transferred from medical devices to electronic medical records. Cypress knew the first priority was establishing a strong positioning so the market could clearly understand what set the company apart. Branding followed quickly thereafter. As the company gained steam, so did its marketing efforts—all of which were managed by Cypress. When iSirona made the Inc. 500 list of Fastest Growing Private Companies, its growth rate was 3,359%. Ultimately, iSirona was sold for more than $25M through a successful acquisition in 2014.

Achievements:

• Inc. 500 Fastest Growing Private Companies
• Forbes’ America’s Most Promising Companies
• Outside Magazine’s Best Places to Work
• Modern Healthcare’s Best Places to Work

“The Cypress Group grew and pushed right along with us. Quite frankly, I viewed them as part of the iSirona team. They proved themselves at every turn.”

Peter Witonsky, former President & Chief Sales Officer