TroyRX

TroyRx recognized a need in the healthcare industry, specifically related to the patient experience around medication education, price transparency, and affordability options. While the team wholeheartedly believed that their offering was a compelling one, they struggled with how to package the pitch.

Cypress guided TroyRX through a positioning exercise that unearthed their value proposition, key benefits, and differentiators. The result? A simplified, consistent approach to messaging that the market place could understand and retain.