B2B Printer Enters B2C Marketplace

VehicleGrafix

A local commercial printer with extra bandwidth wanted a way to fill the extra production capacity without negatively impacting their primary B2B efforts. They engaged The Cypress Group to create messaging and an e-commerce web site to reach consumers looking for one-off vinyl vehicle graphics. Cypress managed the entire Shopify site build, which included advanced product views for more than 1,500 items, multiple production locations, and shipping options.

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